Case Study 01
Helping a global EV brand earn trust in a new market.
Context
Client
BYD / LOXEA Kenya
Role
Visual strategy · Design · Motion
Platform
Instagram · Facebook
Vehicles
Shark 6 · Seal · Sealion 6
The brief
BYD entered Kenya with strong vehicles but near-zero local brand presence. Most buyers had never heard of BYD and held deep skepticism about electric vehicles as a category.
The challenge was not just introducing a new brand. It was introducing a new category of vehicle to a market that was not yet convinced EVs were practical for Kenyan roads and infrastructure.
The problem
Zero brand awareness
BYD had no established reputation in Kenya. Content had to build recognition from zero while competing against legacy automotive brands with decades of local trust.
Deep EV skepticism
Kenyan buyers widely perceived electric vehicles as expensive, unreliable, and impractical. Content needed to dismantle that perception without being defensive or preachy.
Multiple vehicles, one brand story
The lineup included three vehicles each targeting a different buyer profile. Content had to flex across audiences while maintaining a single consistent brand tone.
Strategic Direction
Three audience layers.
One consistent emotional tone.
Instead of positioning BYD purely as futuristic technology, the strategy focused on practical confidence.
The content avoided overcomplicated EV language and instead framed the vehicles around trust, performance, utility, and visible real-world relevance for Kenyan buyers.
Stop the scroll
Launch visuals designed to create immediate attention and brand recall before asking audiences to trust a new category.
Reduce buyer skepticism
Technical storytelling simplified into confident, understandable communication designed for local audiences.
Turn interest into action
CTA-driven content designed to move warm audiences toward test drives, website visits, and direct enquiries.
Outcome
The content did not just build awareness. It moved people to act.
Following the content campaign, BYD Kenya recorded a measurable increase in both inquiries and direct showroom visits across the vehicle lineup. Confirmed by the LOXEA account manager.
Showroom impact
Increased walk-ins following the campaign
Sales impact
Increased inquiries across the full lineup
Client confirmation
Confirmed by LOXEA account manager